By Amy Rosner,
The Carousel @ Bloomingdale’s: It’s Game Time celebrates one of this summer’s most-anticipated films, “Space Jam: A New Legacy”, in partnership with Warner Bros. Consumer Products. It’s Game Time opened June 3 through August 16th and is held at Bloomingdale’s 59th Street flagship in New York City and Bloomingdales.com.
The latest iteration of the retailer’s rotating pop-up shop, It's Game Time, will feature a unique curation inspired by the upcoming live-action film. With everything from basketball court-inspired fashion, to playful outdoor entertaining finds, to gifts that enhance the at-home streaming experience, the Bloomingdale’s shop caters to the whole family.
Fans will be thrilled to see special edition products and fashion for men, women and kids, featuring favorite Looney Tunes characters and designs from the film.
Created in partnership with Bleacher Report and exclusively for The Carousel, is a brand-new capsule collection of t-shirts that fuse NBA team logos with Looney Tunes characters. Other special collaborations include Local Hoops, Eleven Paris, Vilebrequin, and Beverly Hills Club, which offer streetwear-inspired apparel and swimwear featuring Looney Tunes designs.
“The Carousel @ Bloomingdale’s is all about bringing exciting cultural moments to our customers, and what could be more exciting than the release of the new “Space Jam: A New Legacy” film,” says Frank Berman, Executive Vice President and Chief Marketing Officer at Bloomingdale’s.
“It’s Game Time translates the spirit of the film into a fun shopping destination that blends fashion, sports, and even art, and comes to life through special products, outdoor activations and engaging window displays.
The collaboration includes window displays featuring sculptures and original art from filmmaker and contemporary artist Thierry Guetta, under his moniker Mr. Brainwash.
Bloomingdale’s iconic Lexington Avenue windows will include one-of-a-kind pieces by Mr. Brainwash created especially for The Carousel, including life-sized sculptures of “Space Jam: A New Legacy” stars LeBron James and Bugs Bunny, and basketballs, which were unveiled on June 21 and are now available for purchase.
“I’m here to celebrate my love of basketball, music, and art with this original artwork collection inspired by Space Jam: A New Legacy, at Bloomingdale's latest Carousel,” says filmmaker and contemporary artist Mr. Brainwash.
When in conversation with Mr. Brainwash, he noted that his work “is all about creating contact between people.” The Bloomingdale's pop-up, in part, serves to cultivate community through shared human experiences.
Visitors to the Carousel can also purchase limited-edition Mr. Brainwash art prints ($1,500-$1,700) and fine art, including an oil painting of LeBron James (pricing upon request).
“Bloomingdale’s is a landmark building. You have the Statue of Liberty and then you have Bloomingdale’s. It's all a part of the same culture of New York City," says Mr. Brainwash. The pop-artist comments upon the larger-than-life elements of the pop-up, which represents the idea that art and New York City transcends all of us.
In the words of Mr. Brainwash, "This is something that’s bigger than all of us, and I’m so honored to be a part of it."